Niches are accounting or consulting practice areas that provide specialized services to specific sectors or industries. They’re about serving CPA firm clients by being knowledgeable in an industry (such as healthcare or construction) or a professional discipline (such as business valuation or investment advisory services). You understand more about their business so you can be, not just their accountant, but their trusted advisor.

As PKF North America members identify an emerging niche practice area, a committee, task force or interest group is formed to help guide development of the resources needed to support practitioners. Targeted resources that will help your firm develop or grow the niche are developed along with avenues for knowledge-sharing such as:

• database to find other members with capabilities in the niche
  

• email list to stay in touch with others who share an interest in the niche
  

• discussion forum to store the collective knowledge of members practicing in the niche
  

• conferences to learn from experts and network with other members
  

• newsletter to customize and share with clients
  

• conference calls to learn the latest niche news and share knowledge with other members
  

• resource library of real-life documents and information that PKF NA members have used successfully in their firms

Select a niche to learn more about the support and resources available to association members for a specific industry or practice area.